Marketing
With a blend of traditional techniques and the use of modern technologies we have all the tools available to market your home in the most effective way possible. Below are the key marketing techniques we use to get your property noticed:
Read our latest magazine
The Detail
We celebrate the essence of top-tier marketing, where excellence is not just a goal but a standard. At Butler & Stag, we take immense pride in every facet of our marketing strategy, ensuring meticulous attention to detail and a unified, branded approach.
We firmly believe that every property deserves a showcase that is both compelling and cohesive. As you explore the following pages, you'll witness firsthand how our marketing sets us apart, highlighting the dedicated effort and expertise that goes into delivering nothing short of the best.
Digital Marketing
In the competitive property market, the visual presentation of a property plays a pivotal role in attracting potential buyers, and nothing quite captures the essence of a home like professional photography. Employing a skilled photographer ensures that each space is expertly captured, showcasing its unique features and creating a visual narrative that resonates with prospective buyers.
Professional photographers possess the technical expertise to manage lighting, angles, and composition, resulting in stunning and true-to-life representations of the property. These high-quality images not only make a striking first impression but also convey a sense of professionalism and attention to detail, instilling confidence in potential buyers.
Virtual Staging/CGI
Virtual staging is a cost-effective and efficient alternative to traditional staging, as it eliminates the need to physically move furniture and accessories into a space. With virtual staging, potential buyers can visualise the full potential of a property, making it easier for them to imagine themselves living in the space. It is a powerful marketing tool that can help attract more interest and potentially increase the selling price of a property.
CGI is a Computer Generated Image, which is a powerful tool typically used by property developers to help visualise a development, prior to its completion.
Image Compositing
Image compositing is the process of combining multiple images to create a single, seamless composition. In image compositing, various techniques are employed to blend different elements together convincingly. These techniques may include adjusting colours and tones, applying masks and blending modes, adjusting lighting and shadows, and refining edges to ensure smooth transitions between elements, which is crucial when ensuring that take the best photo possible.
Floorplans/Site plans
At Butler & Stag we understand that floorplans are an integral part of our marketing service and as such we provide Royal Institute of Chartered Surveyors (RICS) standard colour floor plans, professionally drawn up by our marketing team.
A Site Plan provides a clear visual representation of a property's layout, location, and surrounding features.
Social Media
Advertising properties on social media is crucial in today's property market as it allows for a dynamic and visually engaging showcase of properties. Social media platforms provide a vast and diverse audience, allowing property professionals to reach potential buyers on a global scale.
These videos not only highlight the key features of a property but also create a more immersive experience for potential buyers, offering a virtual tour that goes beyond static images. The shareability of social media further amplifies the property's exposure, increasing the likelihood of reaching interested individuals. In an era where digital content plays a pivotal role in decision-making, property videos on social media serve as a powerful tool to capture attention, generate interest, and ultimately facilitate the successful sale or rental of a property.
Online Marketing Exposure
We use only the best and most effective online property portals to advertise your estate online. Every property we manage is listed on Rightmove, Zoopla and OnTheMarket.com, which have a combined reach of around +150 million buyers globally.
In addition, your property will also be prominently placed on our award winning mobile responsive website butlerandstag.uk.
